The expo showed the dynamics of the refrigeration and air conditioning industry in the broadest sense, as a global marketplace. More specifically, U.S. and European component manufacturers touted their products to Asian OEMs, to make the Asian unitary systems more appealing to decision makers and contractors in the Western Hemisphere.
Companies from throughout the world reached out to the rapidly growing Asian market. They promoted their wares and got a clearer understanding of this part of the world. The expo was also a place for them to sound out whether to establish or increase their physical presence in China, where the honeymoon with capitalism has encouraged an influx of new foreign plants and offices at a pace that makes the California Gold Rush seem like an afternoon of window shopping.