George "Butch" Welsch exudes class. The owner of Welsch Heating and Cooling, located just outside of St. Louis, rolls up to the restaurant in his sporty blue Sebring convertible. You know it's him. The Missouri license plates blare "Welsch."
Out pops that smiling face. Even though the weather is hovering in the upper 90s, Welsch is wearing dress pants and a blue, long-sleeved shirt, complete with red tie. When complimented about his attire, the bespectacled man just smiles again and says, "I wear this every day."