Unfortunately, the money and effort expended often bring modest rewards. Campaigns like these might succeed in attracting new prospects, but often they are the wrong kind of clients. However, if you have a business with satisfied clients who appreciate what you and your company do for them, then you almost certainly have untapped opportunities to find great new clients.
By implementing a successful word-of-mouth referral campaign, your business can thrive and grow with minimal cost, and your new customers are more likely to be ideal clients.