According to Andy Fracica, a UPG marketing manager and boot camp organizer, Luxaire extended an invitation to all of its distributor territory managers (TMs) to attend the event. "The goal of the camp is to help raise the performance level of distributor territory managers," said Fracica.
"It's critical that TMs understand the dealer-level business and marketing programs available from UPG. We want them to become an expert at explaining these programs to Luxaire dealers. Ultimately, we want TMs to be able to focus on consultative selling, helping dealers plan for and achieve success in their businesses."