HVACR contractors looking to get a leg up on their competition have turned to a popular method of direct mail advertising. Valpak® money-saving coupons are mailed monthly to targeted markets using the familiar blue envelope to call attention to the consumer coupons inside.
According to Meg Forehand, public relations liaison for Valpak (an affiliate of Atlanta-based Cox Enterprises Inc.), "Advertisers like HVACR pros are using direct mail. The cost of remodeling has made it [HVACR services] a top-10 requested Valpak offer.