Over the last several years, the HVAC industry has made great strides in technological innovation and performance, especially related to air filtration. Even so, businesses continue to focus almost solely on initial purchase price when specifying air filtration, perhaps thinking that price is the only selling feature for air filters, which is not the case.
One of the problems may be that the air filtration industry, with numerous nondifferentiated products, is highly competitive. Purchasers recognize this and can use it to drive prices down. Moreover, the initial purchase price of any product is tangible; one can immediately see the cost savings and resulting effect on a budget.