NEW ORLEANS - The first question from Dr. Ron Collier as he surveyed his seminar audience at the 2004 Air Conditioning Contractors of America (ACCA) Conference was, "How many of you have experienced cash flaw in your cash flow?" Collier, president of Collier Consulting Group, Dripping Springs, Texas, spoke on the topic of managing cash flow and its critical importance to any business operation.
He said that financials should be the number one thing to think about, more so than marketing or sales. Collier identified three key elements of financials: