"The women's network is so powerful," she said. "You are on the women's network whether you plan to be or not. This is networking on steroids! The woman can be your conduit. Bond with her because if you don't, it just isn't going to happen."

Roberts said the relationship between seller and woman buyer isn't a matter of showing respect; it's a matter of recognizing differences between women and men. "We are different," she emphasized. "We are different in how we communicate, react, socialize, shop, and make decisions."