Seeing is believing. It is an old cliche with several meanings. To the business owner who is looking to attract new customers, the cliche means only one thing - hook them with a visual image that leaves a lasting impression.
When one mentions "the golden arches," McDonald's comes to mind. How about the "blue oval"? That would be the Ford Motor Company. And what company comes to mind when the color brown is mentioned? The answer is UPS (United Parcel Service), which asks, "What can brown do for you?" in its ads, referring to the color of the company's trucks and uniforms.