HVACR dealers and distributors are always looking for that edge that will make them stand out from their competitors while promoting a positive image in the eyes of the buying public. Sometimes they strike out. Other times they hit a home run, like the one that Luxaire hit this year.
Luxaire dealers and distributors teamed up with Minor League Baseball this summer to raise an estimated $20,000 for their local Make-A-Wish® chapters as part of Luxaire's 2003 co-marketing program. Five distributors hosted seven events for dealers and their guests during Minor League Baseball games at ballparks across the country.