At recent meetings held two days apart in both cities, nearly 50 contractors attended a special launch for the new Trane Clean Effectsâ„¢ product line. Ron Fantozzi, Trane DSO marketing specialist, said the general attendance at these meetings is increasing as the anticipation of new products in the market is coinciding with the advent of the 13 SEER transition.
Both meetings were approximately three hours in length, and were dedicated to the discussion of product, applications, and sales training. The dealers in attendance are involved in the residential and light commercial markets. The meeting was focused on the needs of replacement retail salespeople.