The program includes various vendor partnerships allowing discounts on items from gasoline to computers. "Not only does the program offer buying power, but it also affords dealers the opportunity to take advantage of sales tools, marketing programs, business software, and skills development training, to assist dealers in generating leads and increasing sales," Baldwin said.
For 2006, Carrier is offering the Full Dealer Alliance Program and the Basic Dealer Alliance Program. The program contains every element offered; the Basic offers a majority of the elements, with a few of the bigger items removed, at a reduced cost.
For the purpose of this article, we will look at one specific tool - marketing - and break down its advantages. Other parts of the program include purchasing discounts, training, business software, and business processes.