Marketing Indoor Comfort: Don't Waste Money On Sales Training
Thirty-five years ago when I joined this industry, people who bought air conditioning for their home didn't care much about noise, air filtration, or operating cost. They just wanted cold air.
In many parts of the country, the demand for add-on air conditioning far outpaced the number of HVAC contractors in business to install it. On hot summer days, people were more concerned about when the air conditioning could be installed, not how much it cost.