How To Successfully Sell Comfort To Today's Consumers
Do you know how to effectively sell comfort to your customers? Good dealers are able to identify consumers' comfort requirements. This means going beyond selling increased efficiency levels. Dealers need to ask the right questions and address indoor comfort problems, like noise, uneven temperatures, and allergens, with a system solution and long-term customer support.
The good-better-best approach today is not solely focused on efficiency levels. It's about varying levels of product, systems, and dealer services combined to meet specific homeowner comfort needs that are in line with the brand promise. Dealers that adopt this sales approach will make better margins, please their customers, and enjoy the long-term benefits.