For some, selling a planned replacement system in the rooftop market seems a lot like trying to sell ice to Eskimos. However, Lennox is trying to get the word out to contractors that a planned replacement strategy in the market can be profitable.
Today, a growing number of companies are replacing their HVAC rooftop unit before it fails. This allows them to avoid the high costs of maintaining outdated equipment and the expensive downtime that ensues if aging equipment fails. In addition, selecting new equipment that is more advanced than what was available in the early 1990s can help customers reduce energy usage and improve indoor air quality (IAQ).