Recruiting is simply a game of statistics and odds. What are the odds on any given day that the right applicant is looking for a job at the exact same place that you're advertising?
That's a great question that I'm sure some brilliant statistician has the answer to, but we both know that in an industry such as ours, it's probably not very good. The fact is this: unemployment in our industry is extremely low and the percentage of qualified people searching for a job is very small.