Marketing Indoor Comfort: It Is Time To Retire Good-Better-Best
For years many HVACR contractors have used the good-better-best process to sell new and replacement equipment. A typically good-better-best HVACR offering could be 10 SEER as "good," 12 SEER as "better," and 17 SEER as the "best." This process works because each increase in SEER yields measurable energy savings. The greater the savings, the more money buyers can logically justify investing in the next level of comfort.
By moving from a 10 SEER to a 17 SEER, the buyer receives an additional $3,050 in energy savings over 10 years.