Natural Resources Canada (NRCan) conducted a survey in the spring on the Energy Star high efficiency symbol. A presentation based on the survey results was made during NRCan's Energy Star participants meeting held on May 26 in Montreal.
The presentation on "Assigning Value to Energy Star - a Brand for Energy Efficiency" addressed the dilemma of promoting energy-efficient products in an environment where first cost is often the primary motivator over energy savings. The presenter also provided successful case studies on how Energy Star is currently promoted in the U.S. The following are highlights of the presentation.