Wetstock is a semi-regular gathering of people who have formed a solid bond of friendship through their contributions to "The Wall," a popular feature of the Web site www.heatinghelp.com, a gathering portal for hydronic heating professionals. The site is the brainchild of industry expert Dan Holohan, a popular lecturer, teacher, and author.

Holohan and his staff hosted the informal event, which took place in one day in one large conference room at the hotel. The concept of Wetstock is to bring together businesspeople to informally discuss issues and topics important to them. A number of different round tables are set up with placards denoting particular topics. Attendees are invited to sit down and talk about the subject on the placard. There are no moderators, and people have the option of leaving one table and sitting down at another to discuss a different topic whenever they choose.