Contractors must love e-mailed newsletters. Why else would there be so many of them? Everyone from suppliers to marketing companies is generating electronic flyers targeting contractors.
Imagine e-mailed newsletters as shotguns of the information world. The sender aims the newsletter at a target group (contractors), and hopes that this week's blast hits home with a few of the readers. These shotgun blasts help a few, but the odds are against them helping contractors with the problems they are facing at the moment. That contractor struggling with a change order problem that has to be solved by 5 p.m. will not find much help in this week's newsletter about customer service.