NEW YORK - Josh Costell, a 25-year veteran of the HVAC industry, has written a book titled The Science of Sales Success.
The book, with its roots in the HVAC industry, provides a proven, step-by-step selling system that shows you how to demonstrate to customers the measurable benefits your solutions provide in helping them achieve their goals. The net results - you compete on value, not price, so your sales productivity and customer satisfaction dramatically increases, according to Costell.