A maintenance agreement program is one of the greatest moneymakers out there. Just think - each service customer gets an irresistible offer containing benefits that far outweigh the investment. Customers save money, save time, gain convenience, elevate their service status with you, gain discounts on future replacements, and are assured greater peace of mind. You get predictable cash flow with a steady stream of business during the slow times from people who become your very loyal customers.
Big warning: You can't effectively do one-step marketing for maintenance agreements (many have failed here, including us), but, fortunately, the two-step method is simple, straightforward, and has proven immensely successful.