Of the 300 or so marketing books I have, over 200 are on direct response. Of the hundreds of hours of recorded marketing seminars I have, nearly 90 percent are direct-response oriented. Of the 300 or so copywriting requests I get in a year, nearly 100 percent are for a direct response ad, from clients who pay us $1,400 a page for returns that are far greater.
Direct response marketing is the bell-ringer, the sales-getter, the top lead generator of all time. And it is an art form that is as mysterious as it is effective.