Like many other manufacturers, Aprilaire is taking a proactive role in educating contractors about the benefits of installing a zoning system. “We are currently focusing our efforts on educating HVAC dealers on zoning products through the HVAC trade,” said Joe Hlavacek, Aprilaire zone control product manager. “We have found that the best marketing to the consumer is the HVAC contractor.”

One of those forms of education is through the company’s new contractor Web site at www.aprilairecontractor.com. According to Aprilaire, the site helps contractors by providing product support through online access to design, application, and installation documents.