Not all "superstars" are in your own backyard. The best person for your job may be in the next county, state, or even 900 miles away.
During the past two years, I've talked with hundreds of HVACR contractors who are unwilling to consider someone unless the person is right there in their own backyard. They continue to hold out week after week, month after month, waiting for the right person to just walk in off the street, or they settle with the "bottom of the barrel" just because they're local.