The Secrets To Marketing A ‘Signature’ System
A very successful businessman recently detailed why he had pulled out of a business opportunity. “They just never proposed any economics that were compelling,” he wrote. “To be a good business, you need to have the customer relationship, rather than being an anonymous subcontractor.” This seems to be the greatest challenge for the mechanical contractor involved in new construction — not remaining anonymous.
Getting past anonymity is important for any business, especially when you have a talent that you want to tout. Mechanical contractors involved in hydronics must approach builders with a marketing plan to grow their business. The mechanical contractor has to gain the trust of the builder to be included as part of the contract negotiation.