Direct mail is one of the primary tools in an HVAC contractor’s marketing tool belt. A mailing list for your territory can be readily purchased or developed, and a letter can be quickly written and mailed. But to get the best return on your investment, you need to do direct mail right or it could end up being a waste of time and money.
Based on 20 years of experience in advertising and public relations, here are some tips on developing an effective direct mail marketing campaign.