The Web site combines photos, explanatory text, warranties, mortgage impact, and a “live” operating cost comparison to give the buyer an online interactive system that educates them about what heating and cooling equipment and accessories are available, how much an upgrade will add to their mortgage cost, and more importantly, how much energy savings an upgrade will provide to offset and reduce the added cost.
The HVAC contractor that came up with the idea is Howell’s Heating and Air Conditioning Company, Ashland, Va. The concept was conceived by Richard D. Krider, CEO of Howell’s, and Michael Wyatt, president.