The company entered into a contractual relationship with Maytag in 2002 to market a line of “high end” air conditioning and heating systems. Distributors were introduced to the new stainless steel condensing unit product line and several new programs, including a five-year “Dependability Promise,” standard 10-year parts and labor warranty, and a national advertising campaign featuring the Maytag repairmen.
Distributors were provided with research information to substantiate the value of the Maytag brand with the consumer. Nordyne is marketing the Maytag brand of products to a select group of distributors and dealers.