It’s not just the actual purchasing of parts and services that drives companies to launch a Web site. For many consumers, the Internet is the first line attack when gathering information, and businesses want to make sure their message is out there.
News contractor consultant Larry Taylor of AirRite Air Conditioning Company Inc., Fort Worth, Texas (www.airrite.com), said the importance of the Web will only increase as more “tech-savvy” generations put the Internet at the heart of their information gathering and purchasing systems. “The next generation of customers will have grown up with the Internet and feel much more at ease in using it for more interaction with business,” he said.