Indianapolis Consultant Publishes Marketing Booklet
INDIANAPOLIS - Lorraine Ball, owner of Roundpeg, a national consulting firm, which according to the company, specializes in helping companies find practical solutions to the challenges resulting from a changing business environment, recently published a book on the "science of marketing."
She said, "Effective marketing is more than just a catchy headline or a snazzy brochure. While the ‘art' of marketing is important, it is the ‘science' of marketing which makes your investment work for you."