More and more often, HVAC contractors and technicians are facing customers’ questions about indoor air quality (IAQ), especially during moldy seasons like fall and spring. Some contractors would like to avoid the subject entirely; others feel uncomfortable because they don’t want to appear to be cashing in on the latest trend (or, in the case of post-flooding mold remediation, cashing in on a disaster).
All are left with the dilemma of serving their customers’ needs without the appearance of scaremongering, which can cause a customer to label a company as a bunch of scam artists. How can HVAC contractors maintain credibility while serving customers’ IAQ needs? In a word, education.