There is an old saying that “an educated customer is the best customer.” By giving your customers as much product and service information as possible, you are likely to avoid price objections, retain future business, and create great word-of-mouth advertising.
“By discussing the latest indoor quality issues with your customer (mold, dust, pollen, etc.) you can gain their confidence and trust when they make their IAQ product buying decisions,” said Rick Stoltz, director of Integrated Marketing, Skuttle Indoor Air Quality Products, Marietta, OH.