The real question is how to position your contracting company to take advantage of it. The days of burying your head in the sand and saying, “None of my customers use the Web,” are gone. Instead, we need to better understand the Internet and how it is used by our customers to determine its place in our business.
The Internet has changed the way many industries do business. And, certainly, its economies and communication abilities make it more useful to some than others. For example, it’s great for purchasing books or music, but a consumer can’t buy a furnace or download a technician to perform maintenance. So, exactly what is it that the Internet can do for an HVAC contractor? Surprisingly, it’s a question being asked by many who have Web sites as well as by those who are considering the Internet.