NORMAN, OK — York International has come up with a new way for its independent contractors and dealers to promote their products and services: Build-A-Brochure™. According to York, the custom brochure program is part of its 2002 Liberties program, which supports the independent contractor and provides dealers with the same style benefits as Fortune 500 companies.
The Build-A-Brochure concept was developed by JGSullivan Interactive (JGSI) and provides the York Unitary Products Group (UPG) with a fast, cost-saving alternative to traditional print material.