If sales is essentially a task of carefully identifying customer needs and meeting them, then much of the folklore and images surrounding selling is nothing more than useless baggage or myths that are passed from one generation of salespeople to the next as if they were sacred and infallible truth.
Salespeople can be far more successful if they free themselves from the constraints of worn out beliefs. A place to begin rethinking selling is with these nine myths.
Far too often, sales managers fail to recognize that today’s environment is quite different from the way it was when they started in sales. It was probably a time when face-to-face contact was essential. The primary means of relationship building was to get in front of the customer. This was necessary because it was the most effective method of communication.