Is your Yellow Pages advertising costing you money rather than making you money? Does it ever seem like the competition is getting all the calls? Or maybe that nobody is getting all the calls, and that big bill you pay every month is little more than a monthly donation to the directory company?
That’s certainly the way a lot of businesspeople feel. The simple truth is million of companies — including thousands and thousands of hvac contractors — could be generating more business if they only stopped breaking the Ten Commandments of Yellow Pages advertising.