With commercial dehumidification already accounting for a 5% share of Superior’s annual $2 million in sales, vice president Warren Mohrfeld said he expects that the company’s newest specialty niche will aggressively command a 25% or 30% share of sales in the next few years.
“We think our new dehumidification specialty is going to snowball into something great for our company in the next five years,” predicted Mohrfeld. “Dehumid-ification and its importance to indoor air quality is going to evolve into a market opportunity similar to what happened with duct cleaning, air filtration, and air quality the last 10 years.”