Sometimes the off-the-wall comment or idea is the one that opens people's eyes to a different approach. However, some contractors never consider joining any industry organization, much less a peer group. They are not likely the types who would benefit from crazy ideas.
According to Chris Fitzgerald and Ken Durr, contractors turned instructors at the MCAA Annual Conference, mixed in with the eye opening ideas are a wealth of information and insight that can improve the bottom line of any HVAC mechanical contracting firm.