TYLER, TX — American Standard Heating & Air Conditioning announced its new brand positioning strategy at its annual distributor meeting in January, which was held at the Sawgrass Marriott Resort in Jacksonville, FL.
The strategy will become apparent in new television and print ads debuting in April, and according to American Standard, the advertising campaign will emphasize its leadership role in manufacturing products “that work better by design.” The company also says that this new positioning will take advantage of American Standard’s history in home comfort and provides a common message to the consumer about the brand.