LIVONIA, MI — It started in the late 19th century as a simple message printed on a burlap bag, used for transporting children’s schoolbooks. That idea spawned an industry that is pushing $15 billion in annual sales, doubling in size since the mid-1980s.
Hvacr contractors are very familiar with its products: hats, pens, magnets, jackets, mugs, calendars, etc. That’s right, it’s the ad specialty industry — imprinted promotional products, if you will. The industry is enjoying explosive growth, thanks to the popularity of products bearing the logos of businesses, sports teams, schools, etc.