DENVER, CO æ If your customers yearn to be free, then you would have benefited from the panel discussion called “Building a Fence Around Your Customers” at the Quality Service Contractors (QSC) Power Meeting XIII here.
Moderated by Ron Resnikoff of the Mitchell & Resnikoff ad agency, the panel was comprised of several contractor members of the QSC. Resnikoff kicked off the session by noting that branding is important. “A brand is a promise of behavior,” he said. A consistent brand converts customers into advocates.