LAS VEGAS, NV — Ina Lentz, vice president of Business Development for Triumphe Leasing Network, Inc., Wayne, PA, spoke with ACCA convention attendees about the tools that are necessary to generate more sales in the commercial hvacr market.
Lentz believes one of the keys to selling to commercial customers is to be the aggressor. “You don’t have the time to sit back and wait for something to happen,” she said. “You must use the proactive approach to selling, not the reactive.