In 1979, following the death of his father, Peter Schaufler took over the small to medium-sized company in Sindelfingen, which has been involved in the manufacture of refrigeration compressors since its foundation by Martin Bitzer in 1934.
Right from the very beginning of his time in the company, Peter Schaufler impressed people with his great sense of responsibility and modern marketing-based decisions, particularly when it came to making forward-looking investments. Even in those days, there were five main points that were central to his future visions for the company: