Minnesota Carrier Distributor Launches Unique Ad Campaign
BLOOMINGTON, MN — Minnesota Air Inc., the state’s only Carrier heating and cooling distributor, launched it spring advertising campaign using a “creative” approach. The distributor is attempting to differentiate itself from its competition with a new advertising approach using the Carrier brand name.
“It’s something we’ve never done before,” said Wade Boelter, Vice President and General Manager. “Our TV creative is in the form of 15-second spots. Consumers will see us twice during the same break. This accomplishes two things.