Most people in sales positions spend their careers ducking, dodging, and avoiding what is commonly referred to as the “price objection.” This and future columns are all written to teach you how to survive the price objection.
After reading these articles, you’re going to quit running from the price objection. In fact, you’re going to get so good at handling the price objection that you’re going to steer customers into it. You’re going to take an “I want to think it over” objection and convert it into the price objection. You’re going to take “I need to talk it over with my husband, my boss, my father-in-law, or my dog” objection and convert it into the price objection.