Parker completely redesigned its booth to divide the company’s air conditioning and heating products. The “hot” section displayed new products in a family room atmosphere complete with working natural gas fireplace, while the “cool” section displayed a number of air conditioning and refrigeration products in a mock igloo. The company also had a mascot on hand, the 7-ft-tall snowman Flakey, who helped visitors tour the booth.
But the real star of Parker’s booth was the variety of new products the corporation is looking to market later in the year, including valves, gauges, probes, and natural gas piping and fittings.