Larry Burris, owner of Falls Heating & Cooling, Inc., Cuyahoga Falls, Ohio, said his company offers financing to compete with other heating and cooling contractors who offer financing.
A story published in “The Comfort Zone,” a newsletter for Comfortmaker dealers, quotes Burris on the importance of dealer-sponsored financing. “Once customers hear about financing offers available through other contractors, they want to make sure they have the financing if they buy,” he added. “We mention financing in our advertising — with special offers for 90 days or six months.”