Overreliance on the Net Can ‘Costner’ You Plenty
I don’t know if you watch a lot of Kevin Costner movies, but I’ve seen most of them — the great ones (“Dances with Wolves,” “The Un-touchables”), the good ones (“Bull Durham,” “The Bodyguard”), and the mangy, bad-breathed dogs (“Waterworld,” “The Postman”). But what does this have to do with whether or not hvacr contractors should count on the Internet to market your products or services?
At my company, a so-called “dot-com” that sells hard-to-find trade products over the Internet to many of the same audiences contractors sell to (facilities managers, plant maintenance pros, builders), Costner movie themes are on our minds these days. Each one serves up a valuable lesson through experience for any contractor, big or small, assessing the Internet as a marketing tool.