SALT LAKE CITY, UT — While radiant heat and forced-air furnace contractors share totally different products under the indoor comfort umbrella, one person has suggested that using the same marketing philosophy makes sense and leads to a successful business model.
Joel Williams of Epting Distributors Inc. told Radiant Panel Association (RPA) conference attendees that they should look at the marketing models put forth by hvacr businesses that specialize in installing and servicing gas forced-air systems.